Consumer protection in Texas is built on the principle that buyers should not be victims of predatory business practices. Whether you are dealing with a deceptive auto dealer, a fraudulent contractor, or a telemarketing scam, the Texas Deceptive Trade Practices Act (DTPA) provides powerful legal remedies to hold unscrupulous businesses accountable and recover financial losses.
1. The Potts Law Firm
Founder: Derek H. Potts
Founded: 2002
Headquarters: Houston, TX
Phone: 888-400-2609
Website: https://potts-law.com
Office Locations:
- Houston: 3737 Buffalo Speedway, Suite 1900, Houston, TX 77098 | 713-963-8881
- Big Spring: 1714 S Gregg Street, Big Spring, TX 79720 | 432-264-7700
Practice Areas: Consumer Protection, DTPA Litigation, Breach of Contract, Qui Tam Whistleblower, Real Estate Disputes
Firm Size: 20+ attorneys
Fee Structure: Contingency Fee
Languages: English, Spanish
About the Firm: The Potts Law Firm is a national powerhouse with deep roots in Texas consumer advocacy. They specialize in representing individuals who have been cheated by businesses through fraudulent inducements, bait-and-switch tactics, and unconscionable service contracts. The firm is highly regarded for its ability to navigate the DTPA’s complex prerequisites, such as the 60-day demand letter requirement. Their legal team is known for digging deep into corporate records to prove “knowing” or “intentional” deception, which can trigger treble damages for their clients. In 2026, they continue to be a top choice for Texans facing large-scale consumer fraud in the real estate and automotive sectors.
2. Blizzard and Zimmerman Attorneys
Partners: Jacob Blizzard and Matt Zimmerman
Founded: 2012
Headquarters: Abilene, TX
Phone: 325-230-2751
Website: https://blizzardlawfirm.com
Office Locations:
- Abilene: 1500 Industrial Blvd, Suite 300, Abilene, TX 79602 | 325-230-2751
Practice Areas: Deceptive Trade Practices, Business Law, Consumer Fraud, Home Construction Fraud, Breach of Warranty
Firm Size: Boutique specialized team
Fee Structure: Hourly / Partial Contingency
Languages: English
About the Firm: Blizzard and Zimmerman Attorneys provide a sophisticated blend of legal and business expertise to consumer protection cases. Partner Matt Zimmerman holds both a JD and an MBA, allowing the firm to deconstruct complex financial scams and fraudulent business models with precision. They are particularly active in representing homeowners who have fallen victim to remodeling and roofing fraud, a common issue across West Texas. The firm is praised for its “trial-ready” mentality, ensuring that if negotiations fail, they are prepared to aggressively advocate in the courtroom. Their commitment to clear communication and personalized legal strategies has earned them a reputation for achieving justice in difficult consumer disputes.
3. Wright Commercial Litigation
Founder: John H. Wright
Founded: 2015
Headquarters: McKinney, TX
Phone: 469-675-0456
Website: https://jwrightlaw.com
Office Locations:
- McKinney: 101 West Louisiana Street, Suite 210, McKinney, TX 75069 | 469-675-0456
Practice Areas: DTPA Claims, Business Litigation, Unfair Debt Collection, Insurance Bad Faith, Real Estate Fraud
Firm Size: Boutique specialized practice
Fee Structure: Hybrid / Partial Contingency
Languages: English
About the Firm: Wright Commercial Litigation serves the Dallas-Fort Worth Metroplex with a primary focus on the Texas Deceptive Trade Practices Act. John Wright is a seasoned litigator who represents both individual consumers and small businesses that have been harmed by false advertising or misrepresentations in commercial transactions. The firm is an expert in “tie-in” statutes, where other Texas laws (like the Debt Collection Act) can be litigated through the DTPA for enhanced remedies. They are noted for their high-value approach, often taking on cases involving fraudulent inducement in small business sales and complex real estate misrepresentations. Their deep understanding of DFW’s local courts provides a distinct advantage in fast-moving consumer fraud cases.
4. The Fell Law Firm
Founder: Gregory Fell
Founded: 1996
Headquarters: Richardson, TX
Phone: 972-450-1418
Website: https://www.felllawfirm.com
Office Locations:
- Richardson: 3307 Spectrum Blvd, Suite 200, Richardson, TX 75082 | 972-450-1418
Practice Areas: Consumer Protection, DTPA, Insurance Bad Faith, Personal Injury, Small Business Law
Firm Size: 1-5 attorneys
Fee Structure: Hourly / Contingency
Languages: English
About the Firm: The Fell Law Firm is a boutique practice dedicated to “small firm service with big firm results.” Gregory Fell has spent over 30 years protecting the rights of North Texans against deceptive business practices and unfair insurance settlements. The firm is highly effective in cases involving mislabeled goods, breach of express warranties, and service providers who fail to disclose material information. They specialize in calculating the full range of damages available under the DTPA, including economic losses and mental anguish. Their reputation for integrity and tenacity has made them a trusted advocate for individuals who feel they have been ignored by large corporate customer service departments.
5. Watts Guerra LLP
Founders: Mikal C. Watts and Francisco Guerra IV
Founded: 2001
Headquarters: San Antonio, TX
Phone: 210-447-0500
Website: https://guerrallp.com
Office Locations:
- San Antonio: 4 Dominion Dr, San Antonio, TX 78257 | 210-447-0500
- Austin: 1502 West Avenue, Austin, TX 78701 | 512-479-0500
Practice Areas: Commercial Fraud, Product Liability, Mass Torts, Consumer Safety, Class Actions
Firm Size: 50+ attorneys
Fee Structure: Contingency Fee
Languages: English, Spanish
About the Firm: Watts Guerra LLP is a national trial firm distinguished for handling some of the largest consumer-facing cases in American history. While they manage massive mass torts, their commercial fraud division is specifically focused on holding influential corporations accountable for dubiously acquiring wealth at the expense of consumers. The firm has the immense financial resources required to invest millions into fighting global companies in cases involving widespread consumer deception. Francisco Guerra IV is a recognized leader in the Texas legal community, known for his relentless pursuit of justice and consumer safety. Their San Antonio team is particularly effective at litigating class actions that ensure corporate accountability for deceptive marketing patterns.
Consumer protection in Texas is primarily governed by the Deceptive Trade Practices-Consumer Protection Act (DTPA), found in Subchapter E of the Texas Business & Commerce Code. The act includes a “laundry list” of prohibited activities, such as false advertising, misrepresenting the origins of goods, and price gouging during emergencies. Under Section 17.505, a consumer must generally provide a written notice letter to the business at least 60 days before filing a lawsuit. The statute of limitations for a DTPA claim is typically two years from the date the deceptive act occurred or was discovered. As of January 1, 2026, new regulations under Texas SB 82 strictly limit the scope of mandatory arbitration provisions in consumer agreements to only those goods or services specifically mentioned in the contract, preventing businesses from burying unrelated disputes in “fine print” arbitration clauses.
The firms listed on this page represent a selection of consumer protection practices operating across Texas. Each firm’s details, including office locations, phone numbers, practice areas, and background information, are based on publicly available data verified at the time of publication. Inclusion on this page does not constitute an endorsement or recommendation. Individuals seeking legal representation should conduct their own research, verify current attorney licensing through the State Bar of Texas, and schedule consultations to determine the right fit for their specific situation.
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